Breaking Creatives Agency CEO Speaks On Country Music’s New Frontier 

Breaking Creatives Agency CEO featured in Newsweek article on country music trend

Breaking Creatives Agency CEO Diana D’Angelo recently garnered attention in a Newsweek article discussing the surging popularity of country music. The article delved into insights from musicians and music executives of diverse backgrounds, exploring the reasons behind the genre’s rise in social media presence and the trend of artists venturing into country music. 

Noteworthy examples include Lana Del Rey’s upcoming country album, Beyoncé’s unexpected release of two singles with country influences, and even Pitbull collaborating with country icons Dolly Parton and Tim McGraw. Despite the perception of a sudden shift, it’s worth noting that country music has a history of international appeal, with artists like Keith Urban from Australia and Shania Twain hailing from Canada. 

Historically rooted in the heartlands of America, country music has always held a special place in the cultural tapestry of the nation. Its themes of love, loss, and the simple joys of life resonate deeply with audiences, offering a raw and authentic expression of the human experience. 

Country Music Reflects Our Struggles 
“Diana D’Angelo, the CEO of Breaking Creatives Agency, is a publicist who specializes in music and entertainment. During her career, she has worked with a variety of country artists, including Dolly Parton, Jessi Alexander, Jon Randall and Reckless Kelly. 

She told Newsweek that the increase in country music’s popularity is due to the COVID-19 pandemic. 

Country music is relatable content. We see reflections of our own struggles, our own triumphs, and our relentless pursuit of a better tomorrow,” D’Angelo said. 
“Many of us can relate to lost love and wanting to key someone’s car. Many of us know the feeling of working our tails off for a few bucks. After the pandemic, followed by so many social injustices and current wars around the world, maybe we are leaning into country music because it allows us to take refuge in the simplicity of tales spun from the heartland, where honesty reigns supreme and vulnerability is celebrated. Maybe this is our collective healing era—one can hope.” 


One significant factor is the evolving nature of country music itself. Gone are the days of rigidly defined boundaries, as artists now embrace a more eclectic and inclusive approach to the genre.  

This newfound versatility has opened the door for musicians from diverse backgrounds to explore and experiment with country sounds, infusing them with their own unique styles and influences.  

 From pop icons to hip-hop heavyweights, artists from all corners of the musical spectrum are finding inspiration in the timeless allure of country music. Whether collaborating with established country stars or forging their own path within the genre, these crossover artists are reshaping the musical landscape, pushing boundaries, and challenging preconceived notions of what country music can be. 

Many artists may find themselves contemplating whether to conform to this burgeoning trend. While it’s tempting for musicians to adapt their sound to align with current preferences, it’s crucial for them to remain true to their artistic vision. While incorporating elements of country music into their repertoire can be a strategic move, authenticity remains paramount. Artists should strive to create music that resonates with their own experiences and emotions, rather than simply chasing trends. 

Whether your sound is country or not, Breaking Creatives Agency is here to support your musical journey. Specializing in all genres of music, we’re passionate about bringing your vision to life and sharing your art with the masses.

Contact us today to explore how we can amplify your unique voice.