Exploring the Impact of TikTok and YouTube’s New Generative AI on Musicians 

How AI Will effect musicians

In this blog, we often delve into the ever-evolving landscape of the music industry. This week, however, we are witnessing the launch of new technology that has the potential to revolutionize how music is created and explored. In this article, we will examine the new generative AI tools being tested by TikTok and YouTube and discuss what they mean for musicians and the industry as a whole. 

Understanding Generative AI 

Generative AI, a subset of artificial intelligence, involves machines autonomously creating content, often in creative contexts. TikTok and YouTube have harnessed this technology to enhance the music experience for both musicians and their fans. 

The Pros and Cons of TikTok and YouTube’s Generative AI for Musicians 


Licensing Rights 

Billboard reported on Google’s beta testing of a software system called Dream Track, which allows select YouTube creators to soundtrack clips on Shorts with pieces of music based on text prompts. These prompts can include replicas of famous artists’ voices. While YouTube did obtain consent from some artists for this beta phase, the use of replicas raises concerns about licensing rights and copyright issues. 

Meanwhile, The Verge reported on TikTok’s new software, which utilizes a preexisting audio library. However, this library allows for audio manipulation such as speeding up or distorting, which can pose challenges in terms of copyright and creative control. 


Music Discovery 

TikTok’s new software enables musicians to reach a broader and more targeted audience. TikTokers can use keywords to search for music to include in their posts, making it easier for musicians to connect with users who share their musical interests. This expanded reach can be a significant advantage for musicians seeking greater exposure. 

Collaboration Opportunities 

Musicians may discover their songs being remixed or featured in other users’ videos, presenting a unique opportunity for creative collaborations. These collaborations can result in increased exposure and a broader fanbase. 

As TikTok and YouTube continue to explore the potential of generative AI, it is crucial for musicians to stay informed and adapt to these changes. Musicians who embrace and leverage these AI tools are likely to position themselves at the forefront of the music industry’s exciting transformation. 

While there are legal and creative repercussions that are yet to be fully understood, musicians who combine their artistic talent with the power of AI may amplify their impact and connect with a global audience in ways that were previously unimaginable. 

Start your journey towards becoming a trailblazing musician in the AI era today. Elevate your music to new heights with BCA as your team for PR and Digital Marketing.