As an independent public relations company, we’ve had several exploratory calls with potential clients where we are asked, “Is hiring a publicist actually worth it?” Maybe you’ve heard success stories of musicians, brands, influencer or thought leaders getting press coverage, but you’ve also seen people waste money on PR without clear results. So, how do you know if bringing in a publicist will be the right move for you?
Here’s the reality PR isn’t magic. It’s a strategic, long-term plan that works best when your brand, music, or business already has something compelling to offer. It is an investment in your future. When the timing is right and the approach is solid, PR can be the key to unlocking new opportunities, credibility, and audience growth.
Before you even consider hiring a publicist pro, ask yourself:
Do I have something newsworthy? – A new album, a tour, a product launch, a viral moment, or a compelling story that you think the media will be interested in? Timing is everything and all media are looking for something fresh.
Do I have a strong brand or identity? – Are you clear on who you are and what sets you apart? The media wants a good story, and if you don’t know your own narrative, it’s tough to sell it but a trusted public relations professional can help you develop this.
Do I have the budget for a sustained effort? – PR takes time. Expect a week or so to gather materials and generate media outreach lists. Then factor in that not every journalist will respond to your publicist’s pitch right away so you need to give them time. A steady, strategic push can create real momentum so expect your PR campaign to run for 3-6 months maybe more.
Am I ready for visibility? – Can you provide assets (photos, music, videos), do you have the time and are prepared to do interviews/performances, and take advantage of press opportunities as they come?
What You Actually Get From PR
Media Outreach & Relationships – Public Relations companies know the right editors, and journalists who can help tell your story. We have curated databases of contacts and we’re always looking for new opportunities to pitch you. We act as your advocate reaching out directly to these people and telling them your story.
Credibility & Perception – Media coverage adds legitimacy to your art or business. If a trusted outlet covers you, it builds trust with new audiences, industry professionals, and even potential sponsors or investors telling them you are important.
Momentum & Brand Awareness – The media coverage gets your name in front of more people and new audiences making it easier for future opportunities to come your way.
A Strategic Partner – A good publicist isn’t just pitching your story; they’re helping shape it, guiding you on messaging, finding stories you should be a part of and making sure you’re putting your best foot forward in the media.
What PR Won’t Do
Since we’re all about transparency, let’s talk about what PR won’t do:
❌ It won’t guarantee immediate sales, streams, or bookings. PR builds awareness and credibility, but it’s not a direct marketing tool. It’s also not direct advertising so promised media coverage is a lie.
❌ It won’t make you an overnight success. PR is about the long game. Some placements happen fast, but the real value comes from sustained exposure over time creating lasting impressions.
If you’re still unsure if hiring a publicist is actually worth it, let’s talk. At Breaking Creatives Agency, we tailor our PR strategies to fit where you are in your career and where you want to go. If you’re ready to start getting your name out there the right way, let’s make it happen.