The New Wave of Pop R&B Kings

11 Sep, 2025

Case Study: How Public Relations Helps Small Businesses Grow

The Goal  The Villa, a boutique event space in Virginia Beach, sought to grow its reputation and attract more clients.…
Case Study: How Public Relations Helps Small Businesses Grow
9 Sep, 2025

The New Trend of Live Covers Creating A PR Goldmine 

Recently I noticed a trend in live performances as superstar artists, like Dua Lipa and Benson Boone, are covering songs…
The New Trend of Live Covers Creating A PR Goldmine 
2 Sep, 2025

Are Podcasts Emerging as Pop Culture’s New Main Stage?

If it feels like everyone has a podcast these days, it’s because they do. Podcasts now command the kind of…
Are Podcasts Emerging as Pop Culture’s New Main Stage?
1 Sep, 2025

Why Public Relations Campaigns Take 3 Months Or Longer 

If you are considering public relations support, one of the first things you should know is that success does not…
Why Public Relations Campaigns Take 3 Months Or Longer 
27 Aug, 2025

PR Lessons from Cracker Barrel’s Rebrand Attempt

Cracker Barrel’s recent attempt to modernize its brand identity sparked a media storm ultimately propelling the company to recalibrate and…
PR Lessons from Cracker Barrel’s Rebrand Attempt
26 Aug, 2025

How Musicians Can Build Fan Loyalty: Lessons from Bad Bunny’s Puerto Rico Residency 

Building a fan base is critical for any musician aiming for a long-lasting career. But true fan loyalty doesn’t just…
How Musicians Can Build Fan Loyalty: Lessons from Bad Bunny’s Puerto Rico Residency 
25 Aug, 2025

How Content Creators Can Get More Media Attention: Lessons from MrBeast’s PR Playbook

Content creators are no longer just digital entertainers. They are building brands, businesses, and driving culture. But standing out in…
How Content Creators Can Get More Media Attention: Lessons from MrBeast’s PR Playbook
21 Jul, 2025

From Billboard to Binaural Beats, Pop Stars Are Quietly Leading a Meditation Music Movement 

Pop stars have always dominated the charts with explosive hooks, daring fashion, and high-octane performances. But lately, I’ve noticed a…
From Billboard to Binaural Beats, Pop Stars Are Quietly Leading a Meditation Music Movement 
22 May, 2025

Does Sampling Give New Musicians a Leg Up on Discovery?  

As a new artist, standing out can feel like a game of algorithms and accidents. It seems, one powerful tool…
Does Sampling Give New Musicians a Leg Up on Discovery?  
16 Apr, 2025

How Brands Can Successfully Leverage Trends for Media Coverage 

Riding the wave of a viral trend can elevate your small business overnight. But done poorly, it can feel cringeworthy…
How Brands Can Successfully Leverage Trends for Media Coverage 
11 Apr, 2025

Why Setting a Deadline is Your Best PR Strategy 

Media moves at lightning speed. But there's a secret weapon most successful publicity campaigns have in common: a compelling deadline. Here's…
Why Setting a Deadline is Your Best PR Strategy 
1 Apr, 2025

How does public relations work?

If you've ever wondered how public relations works and what it can do for you, we've distilled the essentials into…
How does public relations work?
17 Mar, 2025

A Case Study On The Power of Tour Press

Touring is a big deal for musicians as it takes significant time, effort, and resources. A successful tour is an…
A Case Study On The Power of Tour Press
13 Mar, 2025

Should I Hire A Publicist? Yes! Here’s Why …

As an independent public relations company, we’ve had several exploratory calls with potential clients where we are asked, “Is hiring…
Should I Hire A Publicist? Yes! Here’s Why …
10 Mar, 2025

The New Wave of Pop R&B Kings

Last year, we saw the pop princesses dominate the charts and The GRAMMYS, proving that genre-blurring, emotionally charged music is…
The New Wave of Pop R&B Kings
7 Feb, 2025

Why Gen Z Is Obsessed With Ancient Music 

Every year, new music trends emerge, but 2024 brought something I didn’t have on my bingo card—ancient and fantasy-inspired music. …
Why Gen Z Is Obsessed With Ancient Music 
17 Jan, 2025

Not Everything Needs a Press Release

Many people assume a publicist’s job is just writing press releases, sending them out on a wire, and sitting back…
Not Everything Needs a Press Release
10 Jan, 2025

How Public Relations Can Help You Build a Personal Brand  

A common thread between successful entrepreneurs, artists, influencers, and business leaders, is having a strong personal brand. Making sure people know…
How Public Relations Can Help You Build a Personal Brand  
30 Dec, 2024

Media Trends to Watch for in 2025

As we step into 2025, the media landscape continues to evolve. For entertainment clients, thought leaders, and anyone looking to make…
Media Trends to Watch for in 2025
9 Dec, 2024

Why and Where Artists Should Tour 

Taylor Swift’s Eras Tour was a record-shattering phenomenon running over 21 months, captivating over 10 million fans, and generating over…
Why and Where Artists Should Tour 
25 Nov, 2024

Is Media Oversaturation Even a Thing?  

In the entertainment world, buzz is everything. But can there be too much of a good thing? (Hopefully this is…
Is Media Oversaturation Even a Thing?  
7 Nov, 2024

Why Artists Are Embracing A Vinyl Renaissance 

In an era dominated by streaming, vinyl is making a serious comeback—and it’s not just a trend. Discogs reports a…
Why Artists Are Embracing A Vinyl Renaissance 
9 Oct, 2024

The Power of Storytelling in Music 

We’ve previously discussed how image and branding play a crucial role in the music business, but now let’s dive into…
The Power of Storytelling in Music 
4 Oct, 2024

BCA Featured in Business Insider: Lessons From MrBeast on Building Long-Term Success for Content Creators

Recently, I had the opportunity to contribute to a Business Insider article discussing MrBeast’s new $100 million reality show, Beast…
BCA Featured in Business Insider: Lessons From MrBeast on Building Long-Term Success for Content Creators
24 Sep, 2024

How to Become a Thought Leader in Your Field 

You may be an expert in your field, but are you a thought leader? Public relations (PR) is about making…
How to Become a Thought Leader in Your Field 
17 Sep, 2024

Boosting Growth with Media Outreach for Small Businesses and Content Creators

Getting noticed can feel like shouting into the void, especially for small businesses, influencers, and content creators. Whether you're building…
Boosting Growth with Media Outreach for Small Businesses and Content Creators
3 Sep, 2024

PR is No Longer Just About Who You Know  

When people think of public relations, there's often this old-school image that comes to mind: someone who knows all the…
PR is No Longer Just About Who You Know  
28 Aug, 2024

When Is A Musician Ready for a Publicist? 

So, you’ve got the music, the talent, and maybe even a growing fanbase—congrats! But now you’re wondering: “Am I ready…
When Is A Musician Ready for a Publicist? 
23 Aug, 2024

Why Social Media Isn’t a Substitute for a PR Campaign 

These days, it’s easy to get swept up in the idea that social media can do it all. Post a…
Why Social Media Isn’t a Substitute for a PR Campaign 
6 Aug, 2024

Why Every Musician Should Watch the Nickelback Documentary 

Like me, you might only know Nickelback from their inescapable radio hits like “How You Remind Me” and “Photograph.” However,…
Why Every Musician Should Watch the Nickelback Documentary 
6 Aug, 2024

Is YouTube The Future of PR Opportunities? 

YouTube has emerged as a powerful platform for self-promotion, but now it’s also a growing opportunity for public relations. With…
Is YouTube The Future of PR Opportunities? 
30 Jul, 2024

New Music-Related Books to Add to Your Reading List 

As a publicist rooted in the world of music, I often spend my off hours exploring media that educates me…
New Music-Related Books to Add to Your Reading List 
30 Jul, 2024

How to Utilize YouTube Shorts for Channel Growth 

YouTube Shorts has emerged as a dynamic tool for creators aiming to expand their reach and engage with a wider…
How to Utilize YouTube Shorts for Channel Growth 
23 Jul, 2024

Why Creativity Matters in Music Merch 

Let's face it—every musician under the sun has sold a T-shirt with their logo on it. And don't get us…
Why Creativity Matters in Music Merch 
23 Jul, 2024

Not All YouTube Views Are Created Equal

Have you ever heard the phrase, "not all money is good money"? When people use this phrase they are warning…
Not All YouTube Views Are Created Equal
16 Jul, 2024

The Five Keys To Music Promotion Success 

If you're gearing up to release a new album or single, you might be wondering how to set up music…
The Five Keys To Music Promotion Success 
9 Jul, 2024

Case Study: Building Brand Authority With Public Relations

Like many industries, the world of art and design is competitive and establishing a distinct brand identity and gaining recognition…
Case Study: Building Brand Authority With Public Relations
9 Jul, 2024

Unlocking YouTube Growth. The #1 Key to Channel Success!

YouTube remains a powerhouse platform for content creators, musicians, and entertainers to reach a global audience. However, with over 500…
Unlocking YouTube Growth. The #1 Key to Channel Success!
3 Jul, 2024

The New Era of Pop Princesses Redefining Music and Culture

Music industry trends are always shifting but, one trend has stood out remarkably this year: the resurgence and redefinition of…
The New Era of Pop Princesses Redefining Music and Culture
24 Jun, 2024

What Key Qualities Set an Exceptional Publicist Apart from the Rest? 

In the world of entertainment, having a standout publicist can make all the difference. A publicist isn't just a mouthpiece…
What Key Qualities Set an Exceptional Publicist Apart from the Rest? 
26 Apr, 2024

Essential Assets for Musicians Ready to Launch a Successful PR Campaign

Are you an aspiring musician ready to make waves in the music industry? Launching a successful PR campaign is vital…
Essential Assets for Musicians Ready to Launch a Successful PR Campaign
16 Apr, 2024

BCA Proud To Work With Odesa Urban Folk Group Kommuna Lux On Summer Charity Tour

Kommuna Lux, the acclaimed 'Odesa Urban Folk' band from Ukraine, is set to embark on a US charity tour this…
BCA Proud To Work With Odesa Urban Folk Group Kommuna Lux On Summer Charity Tour
11 Apr, 2024

Navigating Crises: Strategic Insights for Artists and Entertainers

As an entertainer, your journey is filled with creative highs and sometimes unexpected challenges. We were recently asked about our…
Navigating Crises: Strategic Insights for Artists and Entertainers
11 Mar, 2024

Crafting Compelling Narratives Is The Power of PR

In a recent Forbes video interview, Spotify Chief Public Affairs Officer Dustee Jenkins underscores the paramount importance of storytelling in…
Crafting Compelling Narratives Is The Power of PR
5 Mar, 2024

Breaking Creatives Agency CEO Speaks On Country Music’s New Frontier 

Breaking Creatives Agency CEO Diana D’Angelo recently garnered attention in a Newsweek article discussing the surging popularity of country music.…
Breaking Creatives Agency CEO Speaks On Country Music’s New Frontier 
26 Feb, 2024

Treat Your Social Media Like a Business

Vice Magazine recently announced its decision to shutter its website and pivot solely to social media for content distribution.  The demise…
Treat Your Social Media Like a Business
21 Feb, 2024

Introducing Rising Country Star, The Flying Raye

After confronting mortality head-on, The Flying Raye, unveils 'Never Too Old To Die Young' (available May 31), an autobiographical, honky-tonk…
Introducing Rising Country Star, The Flying Raye
20 Feb, 2024

How to Break the Internet with Innovative PR and Digital Marketing Strategies

The phrase "breaking the internet" has transcended its viral origins to become a metaphor for creating an unforgettable online presence.…
How to Break the Internet with Innovative PR and Digital Marketing Strategies
15 Feb, 2024

Todd Snider To Release 30 Year Career Retrospective “All My Songs” For Free

Breaking Creatives Agency proudly announces its representation of the legendary troubadour Todd Snider and his new project, 'All My Songs.'…
Todd Snider To Release 30 Year Career Retrospective “All My Songs” For Free
31 Jan, 2024

3 Ways Musicians Can Boost Their Income

As a musician, making a living from your passion is the ultimate goal. Fortunately, there are various strategies to increase…
3 Ways Musicians Can Boost Their Income
26 Jan, 2024

Exploring the Impact of TikTok and YouTube’s New Generative AI on Musicians 

In this blog, we often delve into the ever-evolving landscape of the music industry. This week, however, we are witnessing…
Exploring the Impact of TikTok and YouTube’s New Generative AI on Musicians 
22 Jan, 2024

Congrats To SaucyTV On 1 Million YouTube Subscribers

SaucyTV, the YouTube viral sensation that brings you good-hearted laughs, has hit a major milestone. In just 1 year, SaucyTV…
Congrats To SaucyTV On 1 Million YouTube Subscribers
22 Jan, 2024

Why Musicians And Content Creators Should Invest In SEO 

Musicians and content creators have the incredible opportunity to reach a global audience and establish a strong online presence. However,…
Why Musicians And Content Creators Should Invest In SEO 
20 Jan, 2024

MyCompiledThoughts, BCA Presents This New Artist On The Rise

Breaking Creatives Agency is thrilled to welcome R&B/Soul singer, songwriter and producer, MyCompiledThoughts to our roster of talented clients. His…
MyCompiledThoughts, BCA Presents This New Artist On The Rise
19 Jan, 2024

How Your PR Team Can Help With A Creative Block

Creative blocks are part and parcel of the journey for content creators, whether you're a YouTuber or a musician. These…
How Your PR Team Can Help With A Creative Block
16 Jan, 2024

Is A PR Stunt A Good Idea?

With so many creatives fighting for media attention,  the lure of resorting to a PR stunt can be tempting. But…
Is A PR Stunt A Good Idea?
12 Jan, 2024

Unlocking the Power of Organic PR

In the congested landscape of the entertainment industry, standing out is not just about what you offer but how you…
Unlocking the Power of Organic PR
12 Jan, 2024

Welcoming, Clio Award Winner Hunter Ellenbarger of Star Quality to BCA

Breaking Creatives Agency is very excited to welcome Hunter Ellenbarger and his award winning design studio Star Quality to our…
Welcoming, Clio Award Winner Hunter Ellenbarger of Star Quality to BCA
9 Jan, 2024

Why Influencers Need A Public Relations Team

The role of content creators has grown immensely. With millions of followers at their fingertips, influencers have a unique platform…
Why Influencers Need A Public Relations Team
26 Dec, 2023

Defining Your Music Genre Creates a Map for Your Artistic Journey

As musicians, you've poured your heart and soul into creating music that resonates with your emotions and experiences. Artists often…
Defining Your Music Genre Creates a Map for Your Artistic Journey
18 Dec, 2023

Why Image and Branding in the Music Business Matters

In the music industry, talent alone isn't always enough to make a lasting impact. The way artists present themselves to…
Why Image and Branding in the Music Business Matters
15 Dec, 2023

A 3 Month Comprehensive Plan for Releasing New Music

At Breaking Creatives, we often receive inquiries from individuals uncertain about their optimal timeline for releasing new music. While artists…
A 3 Month Comprehensive Plan for Releasing New Music
12 Dec, 2023

Why Artists Continue to Release Christmas Music, When Mariah Carey Constantly Dominates the Field

Every year as the holiday season approaches, familiar tunes fill the airwaves, shopping malls, and streaming platforms. Mariah Carey's "All…
Why Artists Continue to Release Christmas Music, When Mariah Carey Constantly Dominates the Field
8 Dec, 2023

Your Music Career Journey Begins Here: Essential Tips and Insights

In a recent interview with Daily Variety's Strictly Business podcast, music lawyer Donald Passman emphasized a fundamental truth for aspiring…
Your Music Career Journey Begins Here: Essential Tips and Insights
1 Dec, 2023

Empowering Independent Musicians in the Era of Success

Did you know the music industry is in the midst of a remarkable shift, where independent musicians are claiming an…
Empowering Independent Musicians in the Era of Success
24 Nov, 2023

Unlocking Your Earning Potential: How to Monetize Your Creative Content 

Are you a content creator who started out of sheer passion but now dreams of turning your creativity into a…
Unlocking Your Earning Potential: How to Monetize Your Creative Content 
17 Nov, 2023

Leveraging Social Media for Music Promotion

In today's digital era, social media has evolved into a dynamic stage for musicians to not only connect with their…
Leveraging Social Media for Music Promotion
10 Nov, 2023

Accelerate Your YouTube Success: Unveiling the PR and Marketing Agency Advantage

You've built a thriving YouTube channel, and your content is resonating with your audience. Now, you're considering taking your channel…
Accelerate Your YouTube Success: Unveiling the PR and Marketing Agency Advantage
3 Nov, 2023

10 Fundamental Tips To Kickstart Your Music Career

Are you an aspiring musician ready to launch your music career? At Breaking Creatives Agency, we understand that making a…
10 Fundamental Tips To Kickstart Your Music Career
30 Oct, 2023

Amplify Your Brand: Navigating Streaming and Music Consumption Trends with PR Expertise

In the ever-evolving world of music, staying in tune with the latest trends is crucial for artists, labels, and music-related…
Amplify Your Brand: Navigating Streaming and Music Consumption Trends with PR Expertise
30 Oct, 2023

The Pitfalls of Purchasing Subscribers and Followers: A Cautionary Tale

As a creative navigating the ever-evolving landscape of social media, the allure of rapid growth through purchased subscribers and followers…
The Pitfalls of Purchasing Subscribers and Followers: A Cautionary Tale
30 Oct, 2023

Mastering the Art of Music Streaming: How Musicians Can Leverage Platforms and Playlists

In the digital age of music, streaming platforms have revolutionized the way artists connect with their audiences. As a musician,…
Mastering the Art of Music Streaming: How Musicians Can Leverage Platforms and Playlists
29 Oct, 2023

The Power of Press Coverage for New Musicians: Why It’s Essential

As a budding musician, you've got the talent, the passion, and the music. But how do you ensure your art…
The Power of Press Coverage for New Musicians: Why It’s Essential
29 Oct, 2023

A Successful Case Study: How Our Social Media Strategists Grew SaucyTV’s YouTube Channel to Over 600K (and counting) Subscribers

In the digital age, YouTube has become a powerhouse platform for content creators and businesses alike. It's a place where…
A Successful Case Study: How Our Social Media Strategists Grew SaucyTV’s YouTube Channel to Over 600K (and counting) Subscribers
29 Oct, 2023

The Gig-Getter’s Guide: Proven Tips for Securing Music Gigs

For musicians, the stage is where the magic happens. Whether you're a solo artist, part of a band, or a…
The Gig-Getter’s Guide: Proven Tips for Securing Music Gigs
29 Oct, 2023

Amplify Your Social Media Presence: A Creative’s Guide to Success

In today's digital age, social media has become a powerhouse for creatives looking to connect with fans, showcase their talent,…
Amplify Your Social Media Presence: A Creative’s Guide to Success