Treat Your Social Media Like a Business

Breaking Creatives Agency Treat Social Media as Media

Vice Magazine recently announced its decision to shutter its website and pivot solely to social media for content distribution.  The demise of Vice’s website, as reported by Variety, signifies a strategic shift in how media companies choose to reach their audiences.  It underscores the increasing dominance of social media as the primary conduit for information consumption. 

But what does this mean for other media outlets? Could we witness a domino effect, with more companies opting to abandon their websites in favor of social media?  With the rise of social media, more and more people are turning to platforms like Facebook, Instagram, and Twitter as their go-to sources for news, entertainment, and information. As a result, media companies are recognizing the need to meet audiences where they are, rather than expecting them to seek out content on standalone websites. 

For musicians and creatives, this trend holds significant implications. In an era where building a strong online presence is paramount to success, it’s important to treat your own social media as a business, rather than just a personal outlet. Consider your social media your own press organization.

First and foremost, running social media like a business requires strategy. Artists and creatives need to identify their target audience, understand their preferences and habits, and tailor their content accordingly. Whether it’s behind-the-scenes glimpses, exclusive previews, or interactive Q&A sessions, engaging content is key to capturing and retaining followers. 

Consistency is also crucial. Regular posting helps maintain visibility and keeps followers engaged over time. Creating a content calendar and sticking to a posting schedule can help ensure a steady stream of content that resonates with audiences. 

Additionally, artists should prioritize authenticity and transparency in their social media endeavors. Audiences crave genuine connections with the creators they admire, so being open and authentic can help foster trust and loyalty among followers. 

Moreover, leveraging social media analytics can provide valuable insights into what’s working and what’s not. Monitoring metrics such as engagement, reach, and conversion rates can help artists refine their strategies and optimize their content for maximum impact. 

While it remains to be seen if other media outlets will follow suit, one thing is clear: social media is here to stay, and artists who treat it as a business stand to reap the rewards. By adopting a strategic approach to social media management, musicians and creatives can position themselves for success.

As a public relations firm, we analyze these media trends closely and are ready to adapt accordingly. For example, we recently secured a video repost for our clients SaucyTV on Pubity, a digital media company with over 37 million Instagram subscribers.  

Take charge of your social media presence now and unlock the full potential of your artistry. Get started with our expert advice!